All roads lead to Rome. Today, that is as true than ever, with the opening of the new Bulgari Hotel Roma, which represents a milestone moment for Bulgari. Occupying an illustrious address at Piazza Augusto Imperatore, the Hotel is the ultimate expression of the Maison, bridging past and present with iconic elegance and authentic Italian craftsmanship. The hotel opened on June 9th, 2023.
“A dream for Rome” said Bvlgari’s CEO Jean-Christophe Babin when he announced the news of the new hotel: “We will make the most beautiful hotel in the city”. Check out the initial announcement in the video.
The Bvlgari Hotel Roma is strategically located in the central Piazza Augusto Imperatore. This is in the very heart of the Campo Marzio neighborhood, a stone’s throw from famous shopping streets Via del Corso and Via del Babuino, the iconic Spanish Steps and the signature Bvlgari flagship store on Via Condotti.
The Heart of Rome
The new Bvlgari Hotel Roma occupies a magnificent building, which was built between 1936 and 1938 to a design by architect Vittorio Ballio Morpurgo. The building faces two of the most iconic Roman landmarks, the Ara Pacis and the Mausoleum of Augustus, the first Roman Imperator. It reveals a monumental, modern architecture emphasized by the use of traditional Roman materials and colors, such as ochre Travertine marble and burnt red brick.
The rigorous rationalist architectural appeal of the building is counterbalanced by Antonio Barrera’s frescos, running in the Via della Frezza atrium and offering different views of the Mausoleum of Augustus, while the Southern face is decorated with a 70-square-meter mosaic by Ferruccio Ferrazzi, who offered his personal interpretation of the Roman foundation myth.
The hotel is a celebration of Bvlgari’s Italian style as it is designed on a grand scale. Bvlgari Hotel Roma is home to 114 Rooms and Suites, decorated in a color palette inspired by the city, as well as Bvlgari Hotels’ signature dining and lifestyle experiences, including the prestigious “Il Ristorante” curated by Michelin-starred chef Niko Romito, and “The Bvlgari Bar,” both located on the top floor to guarantee an unparalleled view of the Eternal City, as well as the Lobby Lounge. The luxury hotel also features the high-end Bvlgari Spa with an indoor swimming pool, and a state-of-the-art gym, offering Bvlgari’s exclusive Workshop training method. The Bvlgari Hotel Roma houses Italy’s first Bvlgari Dolci chocolatier and patisserie.
As an outstanding feature, the Bvlgari Hotel Roma presents a Reading Room containing a collection of precious volumes dedicated to the history of jewelry. The library is open to guests and to the public by appointment only. Standing out on the building’s façade, on top of a splendid fountain, a Latin inscription says: “This is the place where the Emperor Augustus’ soul flies through the air.”
This unique link between the new Bvlgari Hotel Roma and Emperor Augustus’ vision is highlighted with an Interior design balancing the rigor of the stones used in Imperial Rome, concise yet powerful details, as well as rich textures contrasting with the architectural essentiality of the building. Seamlessly blending different references to the unique Roman heritage with the contemporary and timeless Bvlgari style, the new Bvlgari Hotel Roma celebrates the extraordinary magnificence of its hometown, and welcomes its guests in an outstanding and unique environment.
Bvlgari Hotel Roma – Ospitalità Italiana
In occasion of the initial announcement of the Bvlgari Hotel Roma project, and to celebrate its unparalleled constellation of unique and exclusive hotels and resorts, Bvlgari also created a special jewelry piece, reflecting the legendary house’s outstanding creativity and expertise.
In keeping with the eternal magnificence of its native city, Rome, the muse inspiring each of its original and bold creations, Bvlgari presented “The Bvlgari Ospitalità Italiana Necklace”, a white gold tubogas chocker enriched with 10 different precious stones, each of them carefully matched with one the luxury destination of the Bvlgari Hotels & Resorts collection. This work of arts, injected with joie de vivre and eternal beauty, is a one of a kind piece made to order.